We're a small brand from Albany, NY, that just really, really loves potatoes. Started in 2024 as a side project at MashMore restaurant, now an official merch operation for fellow potato enthusiasts.
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One chef, one obsession, a thousand mashed potatoes.
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274 Delaware Ave opens its doors.
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The first Lab Tee drops. The merch line is born.
"We started The Potato Lab to celebrate Albany's favorite tuber. Two years later — a whole merch line." — Chef Mashy
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Self-taught cook, lifelong potato evangelist, accidental merch entrepreneur. The face on every tee — and the one actually plating your bowl on Saturday night.
Everything you wear was designed in a tiny office above the kitchen. Come try the mash that started it all.
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Always testing — new flavors, new merch, new ways to put potatoes on things.
We're not subtle about it. Potatoes are perfect and we will die on this hill.
Built for Albany, beloved by potato fans worldwide. Every fan = lab member.
Pull up to the restaurant — or grab the merch and rep us wherever you are.
Join the lab. Get exclusive drops, early access, and 10% off your first order.
