Privacy Policy

Last updated: May 18, 2026

MashMore LLC ("MashMore," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, place an order, or otherwise interact with us. By using our site, you agree to the practices described here.

1. Information We Collect

Information you provide:

Order & account info: name, email, shipping/billing address, phone number, payment info (processed by Shopify Payments, not stored by us)
Communications: when you email us, sign up for our newsletter, or contact us via social media
Reviews & feedback: if you submit product reviews or surveys

Information collected automatically:

Device & browser data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages
Cookies & tracking: session cookies, analytics cookies (Shopify, Google Analytics), advertising cookies (Meta Pixel, Google Ads). See "Cookies" below.

2. How We Use Your Information

Process and fulfill your orders, including shipping and customer support
Send transactional emails (order confirmations, shipping updates, return notifications)
Send marketing emails (only if you've opted in — unsubscribe any time)
Personalize your shopping experience and recommend products
Detect and prevent fraud and abuse
Comply with legal obligations (tax reporting, law enforcement requests)
Improve our website, products, and customer service

3. How We Share Your Information

We do not sell your personal information. We share it only with:

Shopify Inc. — our ecommerce platform, which processes orders, payments, and stores customer data on our behalf
Shipping carriers (USPS, UPS) — to deliver your order
Email service provider — to send transactional and marketing emails
Analytics & advertising partners — Google Analytics, Meta (Facebook/Instagram), and similar services, using anonymized or pseudonymized data
Legal compliance — when required by law, subpoena, court order, or to protect our rights
Business transfers — if MashMore is acquired or merged, customer data may transfer to the new entity (you'll be notified)

4. Cookies & Tracking Technologies

We use cookies and similar technologies for:

Essential cookies: required for the site to function (cart, login, checkout) — cannot be disabled
Analytics cookies: help us understand how visitors use the site (Shopify analytics, Google Analytics)
Marketing cookies: used by advertising partners to show you relevant ads (Meta Pixel, Google Ads)

You can manage cookie preferences through our Your Privacy Choices page or your browser settings. Disabling cookies may affect site functionality.

5. Your Privacy Rights

For California residents (CCPA/CPRA): you have the right to know what personal information we collect, request deletion, opt out of "sale" or "sharing" of personal data, and not be discriminated against for exercising these rights. We do not sell personal information. To exercise your rights, visit Your Privacy Choices or email mashy@mashmorepotato.com.

For EU/EEA/UK residents (GDPR/UK GDPR): you have the right to access, rectify, erase, restrict, and port your personal data, and to object to its processing. To exercise these rights, email mashy@mashmorepotato.com. You also have the right to lodge a complaint with your local data protection authority.

All customers: you can update your account info, unsubscribe from marketing emails, or request deletion of your account at any time by emailing us.

6. Data Retention

We keep your personal information only as long as necessary for the purposes described in this policy, or as required by law (e.g., tax records for 7 years). Order data is retained for fraud prevention and accounting; marketing preferences are honored indefinitely until you change them.

7. Children's Privacy

Our site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, email mashy@mashmorepotato.com and we'll delete it.

8. Data Security

We use Shopify's PCI-DSS Level 1 compliant infrastructure to process payments and store data. Communications are encrypted in transit via TLS/SSL. We do not store credit card numbers on our servers. While no system is 100% secure, we take reasonable measures to protect your information.

9. International Data Transfers

If you are outside the United States, your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our site, you consent to this transfer.

10. Changes to This Policy

We may update this policy from time to time. Material changes will be posted on this page with a new "Last updated" date and, where required, notified by email or banner.

11. Contact Us

For privacy questions or to exercise your rights:

MashMore LLC
274 Delaware Ave
Albany, NY 12209
Email: mashy@mashmorepotato.com